The Wander Creative Podcast

A GUIDE TO DIGITAL MARKETING

Welcome to the Wander Creative Podcast! Get ready to dive into all things digital marketing with the Wander Creative team.

In this podcast, we’ll be sharing knowledge that we’ve gained through our experience in the digital marketing space (think advertising, social media management, business). So whether you’re an artist trying to gain traction around your music releases, a small business seeking to grow your clientele, or if you fall anywhere in between… this podcast will provide you with everything you need to feel equipped and confident to navigate the ever-changing world of digital marketing.

Season 3

Episode 1 – The Importance of Social Pillars

Welcome to the first episode of Season 3 of the Wander Creative Podcast! Dan Russo is joined by our Director of Operations, Katie Rose, and our talented Social Media Manager, Chloe Fortner. They chat about the idea of social and messaging pillars for brands, sharing insights on how to effectively tell your brand’s story on social media. They emphasize the importance of authenticity, consistency, and engaging your audience in your brand’s narrative.

More Episodes Coming Soon!

Get caught up previous seasons of The Wander Creative Podcast! Check out Seasons 1&2 below.

Want to see what else Wander Creative has to offer? Check out our services and resources pages!

Season 2

Episode 1 – Digital Marketing Q&A

In this episode of the Wander Creative Podcast, hosts Matt Hadley and Dan Russo kick off season two by discussing the ever-changing world of digital marketing. They reflect on the two-year gap since their last season and delve into recent developments in the industry. They emphasize the importance of vertical video, short-form content, using AI for ad copy, and the necessity of closed captions in videos. The hosts also highlight the significance of authenticity in marketing and encourage brands to stay updated on the latest trends to elevate their marketing game.

Episode 2 – Top 3 Social Platforms YOU Need to be on Now

In this episode, hosts Dan, Jenny, and Chloe, social media pros at Wander Creative, discuss the top social media platforms you should consider for your digital marketing strategy. They emphasize the importance of being consistent on the platforms you choose and not trying to be on every single one at once. They recommend starting with three platforms, such as YouTube, Instagram, and Facebook, and gradually expanding as you become comfortable. They also highlight the significance of understanding your target demographics to choose the right platforms for your brand. The hosts caution against expecting instant growth and emphasize the importance of giving your social media strategy time to develop.

Episode 3 – Advertising in a World of Limited Targeting

In this episode of the Wander Creative Podcast, the hosts discuss the challenges of advertising in a world with limited targeting options on digital platforms like Facebook and Google. They touch upon how platforms have restricted targeting related to sensitive topics such as gender, race, and religion. This limitation has led to a shift in marketing strategies, with a focus on building engaged audiences and using broader targeting options. They also emphasize the importance of testing different audience segments and creative elements to optimize ad campaigns. The hosts share insights into finding the right balance between narrow and broad targeting and discuss the evolving landscape of digital advertising.

Episode 4 – Design at Its Core

In this episode of the Wanda Creative Podcast, the team explores the world of design in digital marketing and its importance. They are joined by Abbey, the internal graphic designer at Wander Creative, and Dan, the director of digital marketing, and Matt, the CEO of Wander Creative. They discuss various elements of design, from the role of shapes in logo design to the balance between the client’s vision and the designer’s expertise. The episode also touches on finding inspiration, the subjective nature of design, and the evolving role of AI in the creative process.

Episode 5 – Is Email Marketing Dead?

In this episode of the Wander Creative Podcast, Dan is joined by Michelle and Franklin to explore the world of email marketing and its evolution over time. They begin by discussing the importance of building and engaging with an audience, emphasizing the need for personalized and visually appealing content. They also touch on the significance of timing when sending out email campaigns and the importance of offering incentives to subscribers.

Episode 6 – How to Capture Content that Captures Attention

In this episode of the Wander Creative Podcast, we kick off episode 6 with your host, Dan, joined by Abbey and Asa, two talented content creators. Both bring a unique set of skills to the table, with Abbey specializing in photography and design and Asa excelling in videography. As they dive into the episode, they reflect on their journey as content creators, spanning from their early days experimenting with cameras in high school to their professional careers in the creative field. Abbey shares her experiences working in marketing design and collaborating on photo shoots, while Asa talks about his journey starting in the sports realm and learning videography and editing on the fly. Their paths to becoming content creators demonstrate that passion and dedication can lead to exciting creative careers.

Episode 7 – Is Social Media Everything but Social?

This episode discusses the evolution of social media and its impact on personal interactions. It highlights how social media was originally designed for connecting with people but has transitioned into a platform for promoting oneself and one’s brand. The conversation delves into the negative effects of excessive social media use, including increased anxiety, depression, and loneliness. The speakers discuss the challenge of balancing promotional content with more authentic, personal content to effectively engage the audience. They also mention the importance of being present in real-life social interactions. Overall, the script emphasizes the need for intentionality in using social media and the potential negative consequences of its overuse.

Episode 8 – When To Focus on Organic vs. Paid Social Media

The Wander Creative Podcast, hosted by Dan and Chloe, delves into the intricacies of digital marketing. In this episode, they discuss the differences and synergies between organic and paid digital strategies. Dan, the director of digital marketing, emphasizes the importance of paid advertising, especially in reaching audiences beyond one’s followers. Chloe, the social media coordinator, highlights the significance of organic strategies, emphasizing the value of genuine engagement over mere likes. Both agree that while organic and paid strategies have distinct roles, they are most effective when used in tandem. The podcast also offers resources and insights for listeners keen on navigating the digital marketing landscape.

Episode 9 – How Much Promotion Is Too Much Self Promotion?

The Wander Creative Podcast, hosted by Dan Russo, the director of Digital Marketing at Wander Creative, delves into the intricacies of self-promotion. In this episode, Dan is joined by Carmen, an artist and influencer associated with Wander Creative, and Chloe, the social media coordinator. The trio discusses the balance of self-promotion in the digital age, emphasizing the importance of authenticity and consistency. Carmen shares her experiences as an artist, highlighting the significance of genuine connections with audiences. They also discuss the challenges of standing out in a saturated market and the importance of finding inspiration from successful figures without directly copying them.

Episode 10 – Team Trivia

The Wander Creative Podcast, focused on digital marketing, welcomes listeners to its tenth episode. The episode features a larger crew than usual, and as the season two finale, it offers a recap of the year 2023 and a look ahead to 2024. The team reminisces about their favorite moments, including attending the Social Media Marketing World event in San Diego, working on various projects, and the importance of in-person interactions in the post-COVID era. They also discuss the rise of AI in marketing and the need to stay updated with trends. The episode concludes with a fun trivia segment.

Season 1

Episode 1 – Pilot

In this pilot episode, we’re introducing ourselves and sharing a bit about who we are — as a company and individually. Hang out and learn about how Wander Creative got its start, how the three of us got OUR starts in the digital space, and how we help our clients with all things digital marketing!

Episode 2 – Intro to Digital Marketing

Whether you’re an artist, a business owner, or simply an individual seeking to enhance your knowledge of the digital marketing space, this episode will cover all the basics!

We discuss where to start when it comes to paid advertising, how to determine your target audience, if boosting your Instagram posts is considered “advertising”, and more!

Episode 3 – Intro to Social Media Management

Today we’re answering some of the most burning questions we’ve seen regarding social media:

  • What social media platforms should I be on?
  • How much time should I dedicate to social media?
  • How can I GROW??
  • What are the social media dos and don’ts?

So, you can feel more confident in the way you present yourself or your business on organic social platforms!

Episode 4 – Intro to Entrepreneurship + Navigating Small Business

In this episode, Matt talks entrepreneurship and how to navigate running a small business — from his personal experience and the wins, losses, and lessons learned along the way.

Matt started Wander Creative in 2012, and has since grown his business to become a leading agency in the Nashville area, working with some of the biggest names in contemporary Christian music. He has tons of great knowledge to share. So, if you’re considering starting a business, this episode will be a great resource for you!

Episode 5 – Importance of Marketing That Converts

Our director of digital marketing, Dan, is taking over the podcast this week with a special guest — digital marketing manager Kiera Miller. They talk all about the importance of digital ads, the philosophy behind them, some common advertising frustrations and how to prioritize marketing that CONVERTS (read as: marketing that turns audiences into engaged consumers!)

Episode 6 – The Importance of Developing a Cohesive Feed

Dan and Monica are chatting on the pod today all about social media ~aesthetic~ (AKA, WHY having a specific “look” for your posts on social media is more important than you think!)

Tune in for insight on how to create a cohesive feed for your brand, some tools + apps you can use to make your posts look professionally designed, and even hear our personal thoughts on the idea of needing a brand aesthetic on social media.

Social media apps mentioned in this episode:

  • Canva, Unfold (simple feed + story graphic templates)
  • Planoly, Plann (Instagram feed planning)

Episode 7 – The Importance of Having Processes in Place

If you’re a business owner or someone looking to start a business in the future, this episode will outline the importance of business processes — what they are, why they are useful, and why you should start implementing them TODAY.

Episode 8 – Targeting the Right Audience

In this episode, Matt and Dan are talking all about how to target the RIGHT audience for your brand through digital advertising. Learn about some of the most common targeting mistakes, how to determine your target audience, what a “funnel” is in digital advertising, and more!

Episode 9 – Writing Engaging Copy

This week we are diving into the topic of copywriting! We cover what it is, why it’s important, and how you can improve on your writing skills to speak to your target audience in a way that resonates. Tune in and let’s get writing!

Episode 10 – Season 1 Finale: A Very Wander Christmas

We’re wrapping up Season 1 of the podcast with a special holiday episode! This episode includes all kinds of Christmas fun, including a roundup of our favorite digital trends of 2021, some Christmas trivia, a holiday campaign idea for your brand, and the occasional co-worker roasting (all in good fun)!

WANT TO SEE WHAT

ELSE WANDER HAS TO OFFER?

Whether you are a business owner just starting out or a full-time touring musician with a record deal, we have a product or service offering that is right for you. We offer full-service digital advertising, social media management, and content creation, as well as resources such as webinars, workbooks, and even 1:1 digital strategy coaching.