Gen Z is the most technologically fluent of any generation. This creates a great opportunity to reach them, but in order to do so you need to get to know who they are, where they are, and what they want.
Who is Gen Z?
Gen Z is anyone born after 1996 through 2005. This means they’re currently in their teens and young 20’s.
- Diverse, the most multicultural generation yet.
- Open-minded and accepting of all individual preferences.
- Change makers, interested in innovation & entrepreneurship.
- Dreamers who want to follow their passions.
- Independent learners who have the desire and know how to self educate.
- Do gooders who want to make a difference
Where is Gen Z?
You can find them on social media, most specially on Instagram, TikTok, Snapchat, and YouTube. They’re following influencers and searching for products.
What does Gen Z want?
They like organic content and value authenticity and transparency. Lean away from polished professional and into authentic, short, and real content. They don’t like hard sells, but rather they seek after a lifestyle. They want to interact, so engage them on social media by using polls, quizzes and questions.
Do you need help reaching Gen Z with your marketing efforts? Reach out today to see how we can help you achieve your goals!
