With the ever-changing Instagram algorithm and a seemingly never-ending list of rules to follow to do well on the platform, it can seem nearly impossible to grow an authentic, engaged following. So, how can you stay on top of your engagement to ensure that growth?
We’re here to fill you in on a few simple practices you can implement into your Instagram strategy to maximize engagement and kick-start growth for your brand.
1) Post great images 📸
Seems like a no-brainer for a visual social media platform, right? But, creating attention-grabbing content that will make people stop scrolling is something worth mentioning!
You don’t have to be a photographer or graphic designer to achieve an aesthetically pleasing feed. Luckily, there are plenty of user-friendly photo-editing apps, photo presets (such as ours) and design tools that can help you create quality images and graphics within minutes.
2) Be authentic 💫
While Instagram is still used for showing off beautiful images and “highlights” of people’s lives, social media is veering away from content that looks too polished and forced.
This doesn’t mean your feed has to suffer! Focus on including more “real” on your Instagram — behind the scenes content on your story, and captions that show your sense of humor or your real thoughts are simple ways to let your audience in on your real self a little more. This will naturally cause your audience to feel more connected to you and your content!
3) Create save-able content ✅
The “save” feature on Instagram is one way that the platform measures engagement — one that many may overlook!
Your engagement gets a nice boost any time someone saves one of your posts to a collection of theirs, so prioritize making content that people may find helpful or inspirational! ‘
4) Utilize all of Instagram’s features 📱
It has been confirmed that the most successful influencers and brands on Instagram are using all of the app’s available features. This includes in-feed posts, stories, IGTVs, live videos, and reels.
Seems like a lot to keep up with, but the more you are able to utilize ALL of Instagram, the more engagements your account will receive. Prioritize planning your Instagram strategy around how your brand can use Instagram’s features!
5) Be consistent 💪
Consistency truly is key on Instagram! The more regularly you are sharing engaging content on the platform, the more your followers will start to see your posts, and the more likely they are to engage with your content.
If you are sporadic with your posting on Instagram, it will be hard for your following to feel connected to your brand. Make a plan for how you want to schedule your content, and be consistent to create a bond with your audience.
Your engagement rate won’t grow overnight, but as long as you continue to experiment with different strategies, you will start to notice results! ⭐️