Broken Chalice

Launching a New Band With Strategy, Content, and Consistency

Industry

Music / Entertainment

SERVICES PROVIDED

Marketing Strategy
Social Media Management
Ad/Media Buying
Photo
Video
Graphic Design

Project Overview

The Challenge

Broken Chalice was preparing to introduce themselves as a new band in a crowded music landscape. Their team needed a partner who could provide consistency, strategy, and creative execution across multiple channels while coordinating the release of singles that would establish their identity.

Our Approach

Wander Creative partnered with Broken Chalice to build a full-service system that combined social media management, ad buying, marketing strategy, and content creation. The focus was on giving the band clarity and momentum from the start. Our team:

  • Built and managed a multi-platform content plan.
  • Produced photo, video, and design assets for singles and promotions.
  • Ran ad campaigns that extended reach and captured new audiences.
  • Provided strategic guidance that helped the band stay consistent in their rollout.

The Result

In the first six months of partnership, Broken Chalice built real traction with audiences and achieved:

Meta

270,000

Over 270K combined views across Facebook and Instagram.

TikTok

87,000

Over 87K TikTok post views.

YouTube

54,000

Over 54K YouTube views with over 600 hours of watch time.

Why It Worked

The launch succeeded because it paired consistent, high-quality content with a structured marketing plan. With clear strategy and strong creative working together, Broken Chalice gained visibility and connection across platforms while building a foundation for long-term growth.