Launching a New Band With Strategy, Content, and Consistency
Industry
Music / Entertainment
SERVICES PROVIDED
Marketing Strategy
Social Media Management
Ad/Media Buying
Photo
Video
Graphic Design
Project Overview
The Challenge
Broken Chalice was preparing to introduce themselves as a new band in a crowded music landscape. Their team needed a partner who could provide consistency, strategy, and creative execution across multiple channels while coordinating the release of singles that would establish their identity.
Our Approach
Wander Creative partnered with Broken Chalice to build a full-service system that combined social media management, ad buying, marketing strategy, and content creation. The focus was on giving the band clarity and momentum from the start. Our team:
- Built and managed a multi-platform content plan.
- Produced photo, video, and design assets for singles and promotions.
- Ran ad campaigns that extended reach and captured new audiences.
- Provided strategic guidance that helped the band stay consistent in their rollout.
The Result
In the first six months of partnership, Broken Chalice built real traction with audiences and achieved:
Meta
270,000
TikTok
87,000
YouTube
