Brunner Wealth Management

Creating a Brand Identity That Builds Confidence

Industry

Professional Services
Finance

SERVICES PROVIDED

Branding
Photo
Video
Graphic Design
Web Development

Project Overview

The Challenge

Brunner Wealth Management approached Wander with a clear need: their existing branding needed a refresh to reflect who they were and the values they wanted to communicate going into a new season for the firm.

They wanted a cohesive identity that signaled professionalism, clarity, and approachability. One that would represent their firm well across every touchpoint, from their website to printed materials.

Our Approach

Strategy

We treated this project as more than just a visual update. It was about crafting a brand system that would feel consistent, credible, and lasting.

Our process began with discovery sessions to capture Brunner’s mission, values, and vision for the future. From there, we built a creative direction that balanced timeless professionalism with modern design.

Deliverables

The deliverables covered every layer of their brand:

  • Logo + Visual Identity: A refreshed logo suite with a refined color palette, typography, and supporting elements.
  • Brand Guide: A comprehensive manual to ensure consistency across all communications.
  • Website Development: A clean, modern site designed to clearly communicate their services and provide an intuitive user experience.
  • Brand Video: A polished piece introducing their story and values in a compelling, approachable way.
  • Headshots + Photography: Professional visuals designed to reinforce credibility and cohesion.
  • Marketing Collateral: Business cards, letterhead, envelopes, and supplementary design assets.

Execution

Every detail was built to create alignment. The new website became the centerpiece of their digital presence. The brand video gave them a story to lead with. And the collateral system ensured that every touchpoint carried the same design language.

By developing a visual identity and messaging system that matched their values, Brunner now has a toolkit they can use consistently across platforms.

The Result

The refreshed brand launched with:
A cohesive, modern identity across digital and print.
A user-friendly website aligned with their new brand.
A narrative-driven brand video to support their story.
Consistent photography and headshots for team use.
The transformation gave Brunner Wealth Management the tools and structure to show up with confidence and consistency in every environment.

Why It Worked

The project was successful because it wasn’t just about aesthetics, it was about alignment. By pairing strategy with design, we helped Brunner create a brand system that reflects who they are today and supports where they want to go.
At Wander, that’s our focus: building clarity-driven brand systems that move people.