Managing a Legacy Brand in a New Season
Industry
Media / Publishing
SERVICES PROVIDED
Social Media Management
Marketing Strategy
Content Creation
Project Overview
The Challenge
When Amanda and Logan Sekulow purchased CCM Magazine, they inherited a legacy brand with deep roots in the Christian music industry. Their vision was to refresh CCM’s presence and expand its reach, but they didn’t have the internal staff capacity to manage everything. They needed a team that could handle social media, email newsletters, and content creation without the overhead of building a full in-house department.
Our Approach
Wander Creative stepped in to serve as CCM’s external marketing and creative team. We focused on bringing consistency, quality, and strategy to the public-facing side of the brand. Our role included:
- Social Media Management: Daily posting, community engagement, and campaign planning across CCM’s platforms.
- Email Marketing: Regular newsletters highlighting articles, interviews, and music updates.
- Content Creation: Graphics, video snippets, and supporting creative assets that matched CCM’s refreshed vision.
The Results
With Wander managing execution, CCM Magazine was able to:
- Maintain a consistent presence across channels with fresh, engaging content.
- Reintroduce the brand to audiences with a unified look and voice.
- Free the core leadership team to focus on editorial, partnerships, and growth.
Why It Worked
CCM’s relaunch required more than a few posts or emails. It required structure, systems, and a dedicated team. By plugging Wander into the role of a full in-house staff, CCM gained the expertise and capacity they needed to keep pace with their vision while staying cost-effective.
