How One Tour Promoter Used Meta Ads to Sell Tickets to Over 2,000 Shows
Industry
Live Events
Entertainment
SERVICES PROVIDED
Paid Media Strategy
Media Ad Buying
Video Production
Project Overview
The Challenge
TPR promotes hundreds of concerts each year across North America. Their goal is simple but daunting: sell as many tickets as possible to every show—no matter the market, venue size, or artist genre.
But in today’s crowded digital space, relying on organic reach or venue-level promotion just doesn’t cut it.
What they needed was a repeatable, scalable, and performance-driven ad strategy that could:
- Drive local awareness in dozens of cities at once
- Generate real ticket sales—not just vanity metrics
That’s where we came in.
The Goal
At Wander Creative, we specialize in helping touring brands scale their digital presence while staying personal. For TPR, we developed a multi-layered Meta advertising system that would power their tour promotions across 96 unique tours.
Our Approach
Structure by Tour, Personalize by City
Each campaign was built around a tour, then customized by market—targeting audiences within a tight geographic radius, with messaging specific to each city’s show.
Target the Right Fans
We used a mix of artist-engaged audiences, lookalikes, and fans of similar artists to reach people most likely to convert. Every campaign was built to prioritize quality overreach—ensuring clicks translated to real interest.
Test, Learn, Optimize
We launched multiple creative formats (trailers, talking-head videos, static ads, live photos) and let Meta’s algorithm optimize performance. Then we refined as we went—reporting weekly, checking in bi-weekly, and tweaking for better ROI.
Repeat the Process Without Losing Momentum
With over 2,300 shows promoted, operational discipline mattered. We developed internal systems to manage timelines, approvals, and performance reviews so nothing slipped through the cracks—even with 100+ ads running at once.
The Result
Reach
70,705,122
Impressions
368,329,947
Clicks
6,644,193
Tours Promoted
96
Shows Supported
2,334
Feedback
”Your targeting was better than ours in some markets.
More importantly, TPR got consistent results without adding internal pressure. We became an extension of their marketing team—helping them do what they do best: fill seats and move audiences.
The Takeaway
If you put on events, are a tour promoter, artist manager, or marketing lead in live events, you don’t need more ads.
You need a system.
A system that:
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Scales with your tour schedule
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Feels local in every market
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Delivers clicks, sales, and peace of mind
That’s exactly what we built for TPR. And we’d love to build it for you, too.
Ready to promote your brand with confidence?
WANT TO SEE WHAT
ELSE WANDER HAS TO OFFER?
Whether you are an established business owner, just starting out, or a full-time touring musician with a record deal, we have a resource or service offering that is right for you. We offer full-service digital advertising, social media management, and content creation, as well as resources such as webinars, workbooks, and even 1:1 digital strategy coaching.
