TASHA LAYTON

Sharing Faith, Music, and Meaning with Millions

Industry

Entertainment
Music

SERVICES PROVIDED

Social Media Management
Content Creation
Digital Advertising

Project Overview

The Challenge

Tasha Layton is quickly becoming one of the most recognizable voices in Christian music. But with new music dropping, a packed tour schedule, and a book releasing, she faced a challenge—how to keep her audience engaged and her story clear in the chaos of it all. She didn’t just need more posts; she needed a strategy. A plan to expand her reach, deepen connections, and create momentum that lasts. That’s where we came in—helping her cut through the noise with a focused, intentional approach to social media that amplified her voice and turned every post into an opportunity.

The Goal

Amplify Tasha Layton’s reach and engagement across social media, positioning her as a leading voice in Christian music. Through strategic content and targeted campaigns, our focus was to build authority, deepen connections, and create lasting momentum. We also developed a comprehensive strategy to promote her music, tours, and other ventures, ensuring her story remained clear and compelling every step of the way.

Our Approach

Strategy

We crafted a multi-faceted social media plan focused on creating buzz around Tasha’s releases while highlighting her authenticity and faith-driven message. This included:

  • Building a content calendar with a mix of storytelling posts, video teasers, and fan engagement strategies.
  • Launching targeted ad campaigns to drive impressions and retarget engaged audiences.
  • Leveraging Reels, Stories, and TikTok to capitalize on short-form video trends.

Creative Execution

We created eye-catching graphics and lyric video snippets for “Worship through It,” along with behind-the-scenes videos and interviews to build personal connections. Holiday-themed assets showcased her Christmas EP, while animated posts highlighted key milestones—turning every post into an opportunity to engage and grow her audience.

Tools/Platforms

We leveraged Meta Ads Manager for targeted campaigns, Canva and Adobe Premiere Pro for content creation, ManyChat for automated engagement, and distributed content across Instagram, Facebook, TikTok, and YouTube to maximize reach and impact.

The Result

Engagement

450

Increased social media interactions by 450%.

Impressions

6,600,000

Grew by over 1000%, reaching more than 6.6 million people.

Follower Growth

50

Expanded Tasha’s social media following by 50%.
Through strategic planning, creative execution, and cutting-edge digital marketing techniques, Wander Creative helped Tasha Layton amplify her reach, connect deeply with her audience, and celebrate incredible growth. Tasha’s journey serves as a testament to what’s possible when authenticity meets strategy.