Sharing Faith, Music, and Meaning with Millions
Industry
Entertainment
Music
SERVICES PROVIDED
Social Media Management
Content Creation
Digital Advertising

Project Overview
The Challenge
Tasha Layton is quickly becoming one of the most recognizable voices in Christian music. But with new music dropping, a packed tour schedule, and a book releasing, she faced a challenge—how to keep her audience engaged and her story clear in the chaos of it all. She didn’t just need more posts; she needed a strategy. A plan to expand her reach, deepen connections, and create momentum that lasts. That’s where we came in—helping her cut through the noise with a focused, intentional approach to social media that amplified her voice and turned every post into an opportunity.
The Goal
Amplify Tasha Layton’s reach and engagement across social media, positioning her as a leading voice in Christian music. Through strategic content and targeted campaigns, our focus was to build authority, deepen connections, and create lasting momentum. We also developed a comprehensive strategy to promote her music, tours, and other ventures, ensuring her story remained clear and compelling every step of the way.
Our Approach
Strategy
We crafted a multi-faceted social media plan focused on creating buzz around Tasha’s releases while highlighting her authenticity and faith-driven message. This included:
- Building a content calendar with a mix of storytelling posts, video teasers, and fan engagement strategies.
- Launching targeted ad campaigns to drive impressions and retarget engaged audiences.
- Leveraging Reels, Stories, and TikTok to capitalize on short-form video trends.
Creative Execution
We created eye-catching graphics and lyric video snippets for “Worship through It,” along with behind-the-scenes videos and interviews to build personal connections. Holiday-themed assets showcased her Christmas EP, while animated posts highlighted key milestones—turning every post into an opportunity to engage and grow her audience.
Tools/Platforms
We leveraged Meta Ads Manager for targeted campaigns, Canva and Adobe Premiere Pro for content creation, ManyChat for automated engagement, and distributed content across Instagram, Facebook, TikTok, and YouTube to maximize reach and impact.
The Result
Engagement
450
Impressions
6,600,000
Follower Growth