Building a Brand That Musicians Actually Care About
Industry
Entertainment
SERVICES PROVIDED
Graphic Design
Video Production
Social Media Management
Marketing
Project Overview
Modern Sound is a resource library created to empower independent musicians with the tools, clarity, and confidence to release their music in today’s ever-changing industry. The brand offers books, workbooks, journals, courses, and coaching designed specifically for emerging and independent artists.
The Challenge
Modern Sound was a brand-new eCommerce startup with a clear mission but no existing infrastructure. There was no website, no social presence, and no established marketing direction. The brand needed to be built quickly, clearly, and with enough momentum to stand out in an already crowded music education space.
The Goal
Create and launch a fully formed brand with a clear message, strong visual identity, functional eCommerce platform, and a campaign that would introduce Modern Sound to musicians nationwide.
Our Approach
What We Did
We helped bring the brand to life and built a launch strategy designed to create attention and traction. This included:
- Developing the Modern Sound website and eCommerce experience
- Establishing the brand’s voice, positioning, and visual direction
- Creating social media and marketing foundations from scratch
- Designing and executing a songwriting contest as the brand’s launch campaign
- Coordinating timelines for assets, products, and promotional moments around the launch
Why It Worked
Instead of quietly launching a new brand into the void, the songwriting contest gave Modern Sound a reason to exist immediately. It created urgency, community participation, and a clear story for why the brand mattered. Everything else, from the website to the products, supported that moment.
The Result
- National press coverage and ongoing media attention surrounding the launch
- Early growth across social platforms as musicians engaged with the contest and resources
- A clear brand foundation positioned for future product and content expansion
Launching a brand from scratch is never easy. Modern Sound required clarity, restraint, and intentional storytelling to communicate what it stood for and who it was for. Helping bring that vision to life and giving it momentum from day one is the kind of work we love doing.
