Building a Digital Presence with Purpose
Industry
Music
SERVICES PROVIDED
Social Media Management
Content Creation
Project Overview
The Challenge
Hope Darst is more than an artist—she’s a worship leader and a voice that connects faith and music. As she prepared to release her first live worship album, the question wasn’t just how to get her music heard but how to create moments that matter. Hope needed a digital presence that could reflect her heart for worship, deepen her connection with fans, and inspire her growing audience without losing authenticity in the process.
The Goal
Show up, stand out, and stay true. Together, we set out to amplify Hope’s voice, grow her community, and invite her audience into a story bigger than just music. It wasn’t about followers—it was about connection.
Our Approach
Strategy
Start with heart. Everything began with Hope’s mission: to inspire faith and create an authentic connection. We crafted a multi-platform strategy that didn’t chase trends but built trust. Polished visuals met real-life moments, and strategic campaigns gave her audience reasons to lean in.
Tools/Platforms
From Instagram to YouTube, we maximized every channel where her audience gathers. With tools like Adobe Creative Suite and Loomly, we merged strategy with execution, ensuring every post, reel, and story carried purpose.
Creative Execution
We didn’t just create content; we designed experiences. Aesthetic posts that caught the eye. Organic, unscripted reels that drew people closer. Stories that didn’t just talk but sparked conversations. Every piece of content was a deliberate step toward building a cohesive, meaningful presence.
The Result
5,000,000
Over 5 million accounts reached since we started working with Hope.
30,000
More than 30,000 new followers across all platforms in just one year
5,800,000
Over 5.8 million impressions to date.