Imago Dei

Transforming Brands Through Visual Storytelling

Industry

Retail
Apparel

SERVICES PROVIDED

Content Creation
Lifestyle and Product Photography

Project Overview

The Challenge

Imago Dei, a local small apparel boutique in Franklin, TN, wanted to refresh its visual identity on social media to attract new customers and highlight key products. With limited time and resources, they needed a collection of high-quality, versatile content that could fuel their online presence.

The Goal

The goal was to create a month’s worth of engaging, on-brand content in a single one-hour photoshoot. This content needed to showcase the shop’s products, highlight its unique aesthetic, and provide versatile visuals that could be used across multiple social media platforms to drive awareness and foot traffic.

Our Approach

Strategy

We focused on capturing both lifestyle and product-focused imagery that reflected the boutique’s style and personality. By emphasizing natural lighting, carefully styled displays, and in-store details, we created content that felt approachable yet polished—perfect for social media storytelling.

Creative Execution

During a single one-hour content capture session, we delivered a variety of photos featuring styled flat-lays, product close-ups, and lifestyle shots showcasing the boutique’s ambiance. This approach allowed Imago Dei to maintain a consistent aesthetic and highlight seasonal pieces without needing frequent reshoots.

The Result

In just one hour, we provided Imago Dei with a full month’s worth of high-quality visual content—saving time and resources while delivering consistent imagery to support their brand’s online presence. With these photos, Imago Dei was able to showcase their shop and products effectively, boosting engagement and enhancing their digital identity.
Imago Dei’s story shows the power of intentional content creation. By capturing a wide variety of visuals in a short session, we equipped them with everything they needed to stand out on social media. This project highlights how even small businesses can achieve big results with thoughtful planning and creative execution.