Building on a Legacy of Faith and Hope
Industry
Entertainment
Music
SERVICES PROVIDED
Social Media Management
Project Overview
The Challenge
CeCe Winans, one of the most celebrated voices in Gospel music, wanted to expand her reach and deepen connections with fans in a fast-changing digital world. She needed a data-driven social media strategy to amplify her voice, increase engagement, and stay ahead in the evolving landscape.
The Goal
The mission was clear—expand CeCe Winans’ reach and visibility in a way that felt both intentional and authentic. By growing her audience and driving engagement, we aimed to create meaningful connections that translated into streams, views, and attendance at her live events. More than numbers, this was about building a thriving digital community that reflected the passion and purpose of her music.
Our Approach
Strategy
We focused on creating a content strategy that blended CeCe’s timeless message with modern digital trends. By emphasizing storytelling, authenticity, and visually compelling content, we built social media campaigns designed to inspire and engage. Strategic organic growth tactics ensured her voice reached millions while maintaining a personal connection with her audience.
Creative Execution
We designed visually stunning graphics and motion content that elevated CeCe’s brand and highlighted her key releases, creating a cohesive and polished digital presence. By developing a consistent posting schedule aligned with trending formats, we maximized organic reach and fostered meaningful audience interaction, ensuring her message remained both timely and impactful.
Tools/Platforms
We utilized Canva, Adobe Premiere Pro, and Adobe Photoshop to create polished graphics, motion content, and video assets that captured CeCe’s message and style. Loomly helped streamline content planning and scheduling, ensuring consistency across platforms. Content was strategically distributed on Instagram, Facebook, TikTok, and YouTube to maximize reach, engagement, and audience growth.
The Result
Reach
57,000,000
Surpassed 57 million people globally.
Impressions
75,000,000
Delivered over 75 million impressions across platforms.
Follower Growth
500,000
Increased her follower count by more than 500,000.
Through innovative strategy, creative storytelling, and data-driven execution, Wander Creative helped CeCe Winans expand her digital presence, reach millions, and inspire audiences worldwide. This account reminds us of the power of blending faith, music, and digital strategy to create lasting impact and engagement.
