Growing Enrollment through Targeted Digital Advertising
Industry
Education / Enrichment Program
SERVICES PROVIDED
Digital Advertising
(Social Media and Search Ads)
Project Overview
The Challenge
The Nature Lab offers a one-of-a-kind educational experience, bringing the classroom outdoors to inspire exploration and hands-on learning. Despite the uniqueness and value of their program, they faced challenges in raising local awareness and scaling enrollment. They required a strategic approach to effectively reach families in their community interested in alternative education opportunities.
The Goal
Increase brand awareness and scale enrollment through geo-targeted social media and search advertising aimed at local parents interested in unique educational alternatives.
Our Approach
Strategy
We implemented highly focused digital advertising campaigns on Meta (Facebook and Instagram) and Google Search. Our targeting focused on local parents interested in alternative schooling, homeschooling, and outdoor education programs, geographically localized around The Nature Lab’s physical location.
Creative Execution
Our team guided the targeting strategy and provided expert advice on messaging to resonate deeply with the target audience. Through close collaboration, we ensured the campaign was strategically positioned to clearly communicate the unique benefits and value of The Nature Lab’s outdoor educational experience.
Tools/Platforms
We leveraged Meta Ads Manager and Google Search Ads to precisely reach and engage the target audience, maximizing impact and ensuring efficient use of budget.
The Result
Impressions
300,000
Over 300,000 impressions achieved, significantly enhancing visibility.
Reach
100,000
We surpassed 100,000 local individuals reached, directly connecting with families most likely to enroll.
