Visualizing Redemption in the Run & Hide Music Video
Industry
Music
SERVICES PROVIDED
Social Media Management
Content Creation
Project Overview
The Challenge
Kayla Berry’s single Run & Hide was deeply personal, exploring themes of redemption and restorative hope. The challenge was to create a music video that would visually capture the heart of the song through a compelling narrative. The video needed to resonate emotionally with viewers while also establishing Kayla’s identity as an artist with a strong and authentic message.
The Goal
The primary goal was to produce a high-quality, story-based music video that engaged audiences, gave Run & Hide a visual representation, and strengthened Kayla’s image as an artist with a message of hope and faith.
Our Approach
Strategy
To amplify the emotional impact of Run & Hide, our team developed a story that intertwined two narratives of redemption:
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A woman breaking free from a toxic relationship.
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A man overcoming addiction with the help of his faith in Jesus.
This storytelling approach was designed to connect with audiences on a deeply personal level, creating a buzz-worthy visual piece that amplified the song’s message of hope and resilience.
Tools/Platforms
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Filming: Black Magic Camera for a cinematic aesthetic
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Editing + VFX: Adobe Premiere Pro and After Effects
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Promotion: Organic social media posts, YouTube, and targeted digital campaigns
Creative Execution
Our agency, Wander Creative, took full ownership of the production process, including:
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Scriptwriting: Collaborating with Kayla Berry to translate her song’s message into a visual narrative.
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Production: Coordinating a talented crew and cast to bring the vision to life using professional-grade equipment, including a Black Magic camera for cinematic quality.
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Post-Production: Delivering polished visuals with vibrant color grading, seamless VFX, and thoughtful storytelling edits.
The shoot was executed in a single day with a highly skilled team of creatives:
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Executive Producers: Kayla Berry + Carroll Berry
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Producers: Matt Hadley + Katie Rose
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Agency: Wander Creative
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Director: Ty Combs
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Director of Photography: Mitchell Schleper
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B-Cam + BTS: Joseph An
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Makeup Artist: Jordy Combs
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Key Cast: Gabby Mulisano, Jeff Horner, Dan Russo
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Production Assistant + BTS: Franklin Taylor
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Color + VFX: Ty Combs
Conclusion
Creating Kayla Berry’s Run & Hide music video was a powerful opportunity to bring a message of redemption and restorative hope to life. Through careful storytelling, seamless production, and a commitment to excellence, Wander Creative helped craft a visually captivating narrative that resonated with audiences.
This project not only highlighted Kayla’s artistry but also demonstrated the value of using visual storytelling to connect with listeners on a deeper level. For us, it was a testament to the transformative power of combining creativity and purpose to tell stories that matter.
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