Driving Engagement and Audience Growth
We ran an ad campaign giving away a handful of gear, stemming from a Mirrorless camera to gimbals, free subscriptions etc. We ran creative explaining the giveaway across both Meta and Google, driving traffic to a signup form where we could collect data such as demographic behaviors, as well as what types of content creators they are so that we can form lists from this giveaway.
The giveaway was very successful with strong comments/engagements, and we even saw this translate to over 1k instagram followers gained as a byproduct of the campaign.
SERVICES PROVIDED
Comprehensive Marketing Strategy
Social Media Management
Email Marketing
17,529
LINK CLICKS across platforms. Some of the signups were from word of mouth and tagging.
18
EMAILS gathered from those who signed up for the giveaway.
1,009,206
IMPRESSIONS across platforms.
1000
INSTAGRAM FOLLOWERS after starting with 0 on a brand-new account.
Our Solution
Paid Marketing Campaigns
Tailored advertising strategies for each platform and A/B tested multiple creatives to see what was performing the best.
Email Marketing
Created a landing page and form for people to sign-up for the giveaway. The form included questions to help segment the audience for future campaigns. Once the user signed-up, they entered an automated “flow” that included a welcome an introductory email sent a day apart.
Social Media Management
Consistent posts, stories, and videos, during the campaign. We also had a pre-announce buildout where we created multiple post to make the account look active before the giveaway began.
Content Creation
We captured content to help develop the look and voice of WavMaker, as well as creating all graphics for the giveaway.
Conclusion
Our comprehensive marketing journey with AccessMore has showcased the transformative power of aligning digital strategies with a purpose-driven mission. By resonating with their core values and understanding the spiritual needs of their audience, we crafted a multi-faceted approach that elevated AccessMore’s digital presence. As we continue our collaboration, we are devoted to sharing their story, clarifying their message, and reaching the right audience.
