How to Use Tools Like WYNG to Build Loyalty
Last week, we explored how contests, giveaways, and challenges can supercharge your social media strategy [READ HERE]. These aren’t just trendy tactics—they’re invitations. Invitations for your audience to connect with your brand on a deeper level. Today, let’s focus on a tool that makes these campaigns not only possible but powerful: WYNG.
WYNG transforms passive followers into active participants through quizzes, surveys, and gamified experiences. But this isn’t just about driving clicks or gathering data. It’s about creating moments of connection—moments that make your audience feel seen and understood. Let’s explore how you can use WYNG to craft experiences that resonate.
1. Quizzes: Personalized and Shareable
Quizzes are the perfect fusion of fun and purpose. They engage your audience while offering you insights into their preferences. A musician might ask, “Which of My Songs Matches Your Mood?” A boutique owner could craft a quiz like, “What’s Your Style Personality?” These aren’t just fun distractions—they’re opportunities to serve your audience better.
How to Engage:
Personalization
Use quiz results to recommend products, playlists, or services tailored to each participant.
Shareability
Add a viral element with a call-to-action like, “Tag a friend who needs to take this quiz!”
Action Step: Dive into WYNG’s drag-and-drop tools to design a quiz that’s visually on-brand and integrates seamlessly with your social channels.
2. Gamified Experiences: Incentives Meet Interaction
Gamification taps into human nature: the thrill of winning, the joy of play. Think spin-the-wheel discounts, scavenger hunts, or instant-win giveaways. These campaigns don’t just attract attention; they keep your audience engaged and excited about what’s next.
How to Engage:
Incentives
Reward participation with meaningful prizes like discounts, exclusive content, or free downloads.
Simplicity
Make the rules easy to follow. For example, participants could win just by entering, exploring your site, or sharing the campaign.
Action Step: Use WYNG to create a gamified campaign that aligns with your goals, whether it’s collecting emails or boosting traffic to your website.
3. Surveys: Build Trust Through Listening
Surveys aren’t just about gathering data—they’re about showing your audience that their voice matters. Ask them what they’d like to see next, or let them weigh in on upcoming projects. The act of asking builds trust; the act of acting on their feedback builds loyalty.
How to Engage:
Feedback Requests
Ask specific questions like, “What type of content do you enjoy most?” or “What product feature would help you most?”
Exclusive Access
Offer survey participants early access to a new product or a behind-the-scenes sneak peek.
Action Step: Design a WYNG survey that looks polished and integrates with your email marketing tools for follow-up campaigns.
Why Experiential Marketing Works
Experiential marketing isn’t just about engagement—it’s about building relationships. When you create an experience, you invite your audience to lean in, to participate, to care. This isn’t the kind of connection you can buy—it’s the kind you nurture.
Platforms like WYNG, Typeform, and Woobox make experiential marketing accessible for any business. Whether you’re running a small boutique or managing a growing fan base as an artist, these tools help you turn followers into fans and fans into advocates.
As Seth Godin reminds us, “People do not buy goods and services. They buy relations, stories, and magic.” Experiential marketing is how you create that magic.
What will you build this week? The opportunity isn’t just to create something engaging—it’s to create something unforgettable. Dive in, experiment, and watch your audience come alive.
