Digital Specialist
Franklin plays a crucial role as Wander’s Digital Strategist. He’s the go-to person for managing client projects, keeping everything on track, and making sure the team delivers top-notch content across all platforms. Whether he’s refining email campaigns, optimizing digital strategies, or stepping in to help with web design, Franklin’s expertise and attention to detail ensure everything meets Wander Creative’s high standards. His ongoing contributions are a big part of what keeps the company’s digital efforts running smoothly and successfully.
Let’s start with where you are from and how did you get started in the digital space?
I was born and raised in Hendersonville, TN. I originally worked as a designer and content planner for Gannett/USAToday Sports, but I was always interested in the digital space and moving outside of print. Wander provided that opportunity. I have been able to lean so much while at Wander, and I continue to grow as the time goes.
Can you share a memorable project you’ve worked on at Wander Creative and what made it special?
We have had a lot of great projects, but one that jumps to mind is working with our client Sting Ray Robb. We had the opportunity to help set up his first “Faih in the Fast Lane” event in Nashville. We helped coordinate, sent out invites, created the branding and promoted the event. The turnout was great, and we had a great time! We have been working with Sting Ray and his team on his social media ever since.
What do you find most rewarding about working in digital marketing and creative content?
Helping our clients reach their goals and relieving any stress and burden off their shoulders. It is always cool to see our team start working with a client and seeing how we can take things off their plate so they can focus on the things they are best at.
What tools or technologies do you find most helpful in your role as a Digital Specialist?
Internally, we use a project management software called asana, and it has been a great tool to keep us all on task. With our social clients, we use Loomly which is a great option for social media management and social analytics. Loomly helps us stay on top of our clients’ social calendar as well as being able to see and learn from the numbers.
Outside of work, what are some of your personal interests and hobbies that help you stay balanced and inspired?
Oh man there is a good bit haha. But I would say the main interests are spending time with my wife and our two dogs and travelling. Outside of that, I do love pretty much all sports (mainly soccer and Amercian Football), spending time outdoors, and watching TV or playing video games to wind down after work.
