Owner/CEO
Matt started his entrepreneurial journey in 2012, offering creative services like graphic design, video production, and photography. His career took a significant turn when he began touring with a national band, managing their social media and content creation. This experience not only improved his skills but also helped him establish valuable connections with major record labels, which led him into online marketing. Under Matt’s leadership, Wander Creative has grown from a one-man operation to an agency that collaborates with purpose-driven creatives and businesses. Wander now provides a broad range of digital services, including social media management, digital advertising, and email and SMS marketing. Keeping an eye on industry trends and committed to authentic storytelling, Matt keeps Wander Creative at the forefront of the digital landscape.
Let’s start with where you are from and what inspired you to start Wander Creative.
I’m a Texas native who made the move to Nashville in 2007 to attend Belmont University. Wander Creative began as a creative agency but quickly evolved as we started running social media and marketing campaigns for various clients. With each new campaign, Wander Creative transformed into a full-service digital agency, specializing in social media management, strategic marketing, and content creation.
What has been your most rewarding experience since its inception?
Without a doubt, watching the Wander Creative team step into their strengths and drive campaigns that are having a massive impact. There’s nothing like seeing our clients succeed and the work we do ripple out globally. That’s the stuff that never gets old.
Can you share a bit about the core values and mission of Wander Creative, and how these guide your daily operations and long-term goals?
It might sound bold, but I believe the internet is one of the most powerful tools humanity has ever created. At Wander Creative, we’re committed to using this power as a force for good—to spread hope, amplify positivity, and elevate voices that matter. That’s why we partner with clients whose stories resonate with us. Our mission is clear: help them cut through the noise, tell compelling stories, and reach the right audience with clarity and impact.
What advice would you give to aspiring entrepreneurs who want to start their own creative or digital advertising agency?
Surround yourself with people who have walked the path before you. Seek their wisdom, learn from their missteps, and build a team that believes in your vision. Entrepreneurship isn’t a smooth ride—it’s a series of highs that’ll make your head spin and lows that’ll test your resolve. But if you’re up for the challenge, it’s worth every second of the wild, exhilarating journey.
Outside of work, what are some of your personal interests and hobbies that help you stay balanced and inspired?
I’m a die-hard Titans fan and a passionate runner. Golf’s another go-to, providing that perfect mix of challenge and calm. Early on, hobbies took a backseat to building Wander Creative, but I’ve learned that stepping away, unwinding, and finding joy in other pursuits is essential. It’s not just about balance—it’s about staying inspired on every level.
