Helping Turn Momentum into a Clear Social Strategy
Industry
Music
SERVICES PROVIDED
Social Media
Content Creation
Video Production
Email Marketing
Project Overview
Jon Reddick is a Christian worship artist whose songs and live performances have built a rapidly growing audience across radio and touring. He partnered with Wander Creative to bring that same momentum into his social media in a consistent and meaningful way.
The Challenge
Jon had strong traction on stage and on the radio, but his social presence lacked consistency, clarity, and a strategic content direction that captured what people loved most about his music.
The Goal
Build a social strategy that matched the emotional and spiritual connection people already felt from his music, increase reach and engagement, and create shareable content that could expand his audience beyond the touring environment.
Our Approach
What We Did
We developed a content approach rooted in the themes and stories listeners were already resonating with. This included:
- Studying audience behavior and identifying what moments connected most deeply
- Creating a series of ad-lib style performance clips featuring his most loved songs
- Producing content that felt intimate, raw, and shareable
- Structuring a consistent posting rhythm to build trust and momentum on social channels
Why It Worked
These clips captured what makes Jon’s music powerful: sincerity, vulnerability, and worship moments that feel personal. The content felt less like promotion and more like an invitation to experience the songs in a fresh, organic way.
The Result
Reach
152
Reach increased by 152 percent
Followers
458
Follower growth increased by 458 percent
Shares
442
Shares increased by 442 percent
The challenge in worship and Christian music is cutting through fast, noisy feeds with something that feels meaningful. Jon’s content did exactly that, and we were honored to help bring that connection online in a clear, strategic way.
