Bringing Fleurie’s Supertropicali to Life through Story-Driven Social Strategy
INDUSTRY
Music & Entertainment
SERVICES PROVIDED
Social Media Strategy
Marketing Strategy
Ad-Buying
Graphic Design
Video Content Creation
Project Overview
The Challenge
Fleurie is known for crafting immersive, otherworldly experiences with her music. So, when it came time to release her first original album in three years, Supertropicali, she needed more than just strong visuals. She needed a strategic, story-driven rollout that could match the depth of the music and re-energize her audience.
She already had a great team around her, including a manager and label services partner. But there was still a gap when it came to integrated marketing strategy. She had a need for someone to step in and connect the dots between the creative vision, the content, and the marketing execution.
Fleurie was trying to translate the momentum of recent sync placements, collaborations, and successful cover projects into increased engagement around her original music. She needed a cohesive plan, so her online presence didn’t lack clarity, consistency, or storytelling intent.
That’s where Wander came in.
The Solution
Over a 14-week engagement—six weeks pre-release and eight weeks post—we joined forces with Fleurie as a strategic marketing extension of her team.
Working in close collaboration with her manager and other third-party partners, we filled in the missing gaps by bringing structure, consistency, and storytelling focus to the marketing campaign without disrupting what was already being done behind the scenes.
What We Delivered
- Social Media & Marketing Strategy: Built around sequencing, storytelling, and fan engagement
- Creative Asset Development: Video content, graphic design, and social copy tailored for platforms
- Content Execution & Rollout Support: Strategically timed posts and visuals that aligned with release milestones
- Ad Buying Strategy: Targeted paid support to increase visibility before and after launch
Inspired by the vibrant, pastel-heavy, retrofuturistic visuals of Supertropicali, we built an aesthetic that felt immersive, cinematic, and unmistakably “Fleurie.” Through textures, overlays, and nostalgic design choices, the campaign visually transported followers into Fleurie’s dreamlike world.
More importantly, every piece of content told part of a bigger story that gave new life to previously released singles and built momentum across platforms.
The Result
Elevated
Brand Clarity
Fleurie’s content began telling a unified, intentional story
Audience
Engagement
Increased interaction and enthusiasm around rollout posts
Visual
Consistency
A defined aesthetic that helped Supertropicali stand out in a crowded feed
Collaborative
Success
Seamless partnership between Wander and Fleurie’s existing team
Why It Worked
This partnership worked because we didn’t try to reinvent the wheel, we simply brought cohesion and execution to a vision that was already strong.
By positioning ourselves as a marketing extension of her existing team, Wander made it easier for Fleurie to tell her story the way she wanted to, scale her content, stay consistent, and deliver an elevated brand experience without carrying it all herself.
We translated imagination into strategy, strategy into execution, and execution into emotional impact.
Takeaway
If you’re an artist or brand with a bold vision, but not enough hands to fully bring it to life, Wander Creative can help.
We work alongside you and your existing team to fill in the gaps, connect the strategy, and bring clarity to your content. Whether you’re launching new music or rebuilding your brand presence, we’re here to make it all easier, sharper, and more impactful.
