Helping Show Up Online with Meaning and Momentum
Industry
Music & Entertainment
SERVICES PROVIDED
Social Media Management
Content Strategy
Short-Form Video Production
Project Overview
The Challenge
Michael Cochren is no stranger to hustle. As the lead singer and namesake of Cochren & Co., he’s built a career through hard work, powerful songs, and heartfelt performances. But as his audience grew, so did the pressure to consistently show up online. And, like many artists in 2025, Cochren was feeling the pressure of being everywhere, all the time.
The problem? He didn’t have the time or bandwidth to manage a consistent, strategic social media presence—especially not one that could keep up with platform trends, touring, and song releases.
That’s where we came in.
The Solution
Strategy
Wander Creative partnered with Cochren & Co. to provide a turnkey social media management system that included:
- Content strategy & scheduling
- Platform-specific planning (TikTok, Reels, YouTube Shorts)
- Content capture days for short-form video and BTS material
- Growth-focused, audience-aligned content that felt true to the artist
The Approach
From the start, our goal wasn’t just to “post more.” It was to create purpose-driven content that reflected Michael’s heart, message, and catalog—while helping him show up consistently without burning out.
We brainstormed ideas with him, facilitated content capture in a low-lift, artist-first format, and tailored every post to feel native to each platform. The result? Video content that showcased both his artistry and his personality in a way fans could connect with.
The Result
Over the course of the year, we helped Cochren & Co. experience massive growth.
Facebook Reach
366.8%
He reached over 3.2 million on Facebook.
Video Views
2,480
Cochren's video views grew exponentially (3M+ views).
New Followers
3532
Our strategy helped him reach more people and gain new followers across all platforms.
Content Output
195
We helped take the pressure to post off of him, so he could focus on his music.
Top-performing content: Snippet clips, storytelling reels, and personality-driven videos
Why It Worked
Cochren & Co. didn’t just need help posting.
They needed a creative partner who could step in, scale content, and make it all feel effortless.
That’s what we do best.
- We know what works across platforms
- We bring ideas and execution
- We make it easier for artists to grow without adding pressure
